Hi, I'm Ritika Garg

Data Analytics, Visualization & Product Strategy

Bridging the gap between raw data and business impact. I specialize in the modern data stack (SQL, dbt) and data visualization, leveraging a strong background in product marketing strategy to build AI-driven automated workflows that generate revenue and optimize operations.

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San Francisco, CA ritikagarg0903@gmail.com

Technical Expertise

Modern Data Stack

SQL dbt Snowflake BigQuery Python

AI & Automation

Make.com OpenAI API Gemini API NLP

Visualization & BI

Tableau Looker Studio Power BI Excel (VBA)

Marketing Analytics

Marketo GA4 A/B Testing Segmentation

Key Projects

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Hackathon Winner

PathFindHer

A "Women Safety First" navigation app using Google Gemini & Maps Grounding. Prioritizes safety over speed using AI-driven route analysis.

React Gemini API Firebase

Retention & Virality Engine

Automated ELT pipeline processing 286k+ records. Designed a custom 'Virality Probability' KPI and cohort retention analysis.

dbt BigQuery Looker

ROI Optimization (MMM)

Optimized a $20M budget using predictive regression models in R. Identified key cost-drivers improving projected ROI by 12%.

R/RStudio Regression Statistics

Additional Projects

Consumer Preference Analytics

Transformed raw datasets into normalized relational forms using SQL to identify critical consumer taste trends and business insights.

PhARM Donor Outreach

Optimized outreach strategy by analyzing engagement trends of 5,000+ constituents using SQL to increase donor retention.

Uber Clean Capstone

Designed a comprehensive business roadmap and Go-to-Market strategy, defining growth tactics and KPI frameworks for a new service.

Professional Experience

Data Analytics Consultant

2025 – Present
The Best Notary | San Francisco, CA
  • Developing a "Notary Fitness Score" model using Python and Airtable to predict candidate success via ML techniques.
  • Engineered an AI reporting pipeline using Make.com and OpenAI API, reducing manual entry by 10+ hours/week.

Data Analyst & Marketing Specialist

2021 – 2023
Real Time Data Services (RTDS) | Delhi, India
  • Spearheaded campaigns generating $600k in net new revenue using SQL for audience segmentation.
  • Automated Tableau dashboards, slashing reporting time by 90%.
  • Optimized resource allocation via A/B testing, achieving a $400K revenue uplift.
  • Increased landing page conversion rates by 12% using Google Analytics & SQL.

Marketing Analytics Intern

2020
Global Governance Initiative | India
  • Identified 3 market segments (15% growth) using K-Means clustering with SQL and Python.
  • Translated raw datasets into actionable strategic roadmaps for executive leadership.

Education

Expected 2026

M.S., Business Analytics

University of California, Davis

Coursework: SQL & Data Management, Statistical Reasoning, Visualization, Quantitative Methods

2021

MBA, Int'l Business & Marketing

FORE School of Management

Focus: Business Research, Consumer Behavior, Analytics Strategy, Digital Marketing

Let's Connect

I'm currently looking for opportunities to leverage my skills in data analytics and marketing strategy.

LinkedIn Profile

© 2026 Ritika Garg. All rights reserved.

San Francisco Bay Area